Campaign for Culture

Campaign for Culture organized a successful campaign to bring British Columbia's liquor laws in line with the rest of Canada.

The goal was to to stand out in order to reach a wide audience. As a result a playful, illustration-driven design and identity was created for the 4 month long successful campaign.

Design were adapted to, and seen by extensive audiences across social media, public advertising, press interviews, and digital publications.
Illustration led campaign website.
Thematic illustrations were developed for each of the four campaign themes.