British Columbia used to not permit Happy Hour discounts on alcohol sales, unlike the rest of Canadian provinces.
A group of UBC students organized Campaign for Culture, reaching out the provincial government. They used support from local businesses, and drove the campaign across social media, advertising, interviews, and digital publications.
They wanted to stand out from the typical monotony associated with political campaigns. This resulted in vibrant design and identity, using a series of vibrant illustrations covering the various themes and stages of their 4 month long succesful effort.