We created an experiential event at Grow Financial to promote their services.
Custom credit card costume was designed, and the stage was set up at the Vancouver Art Gallery, where Grow's CEO Kevin Sandhu volunteered to be the target. He ran around the plaza for several hours, getting pummelled with waterballoons with participants awarded $5 for their successful hits.
Despite getting the the sturdiest costume materials the impact from the balloons ended up shredding Kevin's shield, getting him soaking in no time.
This however ended up adding to the event's message, to shred personal credit debt using Grow's offerings.