New District

Identity / Branding / Packaging / Environmental / Digital / Communications
New District are wine experts bringing the best of BC and international wine to Canada. They specialize in finding rare wines, and expert curation of their selection by working directly with sommeliers.

The identity is built on a high-end travel magazine concept, with an elegant mark to showcase the finesse of the brand and hint at the ”road less travelled” concept of finding rare wines.
Store interior.
Storefront design.
Postcards showcasing the destinations.
Magazine inspired digital art direction.
E-commerce interface.
Filtering system designed help users find wine pairings.
Filtering system UI design patterns.
Product UI reinforces the brand and provides detailed information.
Product UI adapts to any screen size, providing additional useful information.