Say Hello Sweets

Say Hello Sweets makes handcrafted vegan ice-cream products in Vancouver.

Dynamic illustration based-identity was developed with the letter ”o“ and the exclamation mark combining to create a “looking-eye” logo which connects eyes with each vibrant character illustration.
Vehicle design, featuring hand-painted artwork by local artist Milan Basic.
Packaging featuring vibrant character illustrations.
Large family of hand-drawn vibrant characters was created, for every flavour and communication material.
Each flavour receives its own colour, creating vibrant eye-catching product display in stores.
Since launch the truck design has become an iconic and very ”instagrammed” part of Vancouver food truck roster.