Self-Promotion / Hiring Campaign



A series of posters was produced and put up around the city, asking creatives to apply to Pilcrow Media by vandalizing the poster as part of their application.

Walking down the street, six subsequent versions appeared on poster boards, revealing a short story.

The winning designer — Dakota Koop, is now leading work at Pilcrow Media and Pilcrow Magazine. See more of his work at dakotakoop.com.
Poster #1.
Posters #2 and #3.
Poster #4.
Posters #5 and #6.